When we kick off a campaign, we always work with clients on what their broader business goals are, and then focus on how we can actually move the needle with PR.

For the Top End Gin Festival, SRO Events aimed to build national awareness, position the event as “Australia’s most fun gin festival,” highlight the full experience beyond tastings, and ultimately: sell it out!

And the results?
AWARENESS: listed in ‘best things to do in May‘ articles nationally
BRAND POSITIONING: labelled ‘Australia’s Most Fun Gin Festival’ in national coverage, and locally in The NT News
KEY MESSAGES: In 100% of coverage
AND TICKETS? SOLD OUT!

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A DAY IN THE GULLY